Tools with Artificial Intelligence used by university students to prepare intellectual works

Abstract

Artificial Intelligence (AI) is a computer tool whose objective is to generate systems to carry out tasks, which generally require human intelligence. The general objective of this work is “Characterize the tools with Artificial Intelligence used by university students to prepare intellectual works.” The non-experimental quantitative research design with a mixed approach was used, the type of research is descriptive cross-sectional, a survey with mostly closed questions was applied to first-semester marketing students and an interview was applied to their teachers. The main results showed that almost all students use AI platforms, mostly regularly and with some frequency, the most used platform is GPT chat and Canva, recognizing them as useful tools. The media through which they learned about these platforms were mostly through word-of-mouth recommendations, the internet and the social network Tik Tok. The majority of respondents were unable to recognize the correct wording of a citation and bibliographic reference.